Privacy Policy

Last updated: September 20, 2026

This Privacy Policy describes how Braider Ally ("Braider Ally," "we," "us") handles information when you use our booking and business-management platform. Braider Ally provides technology used by independent braider businesses. Each business is responsible for its own services and customer relationships; this policy explains how the platform processes information on their behalf and for our own operations.

Information we process

Depending on how you interact with Braider Ally, we may process:

Booking customer information — when you book at a business's public booking page (for example /book/[slug]), you may provide your name, email address, phone number, appointment selections, optional notes, and related booking details.
Braider and workspace account information — if you create a Braider Ally account for your business, we process account credentials, profile and business details, scheduling settings, services, storefront content, and related workspace data.
Appointment and service information — dates, times, services, options, status, and notes associated with appointments.
Payment and deposit information — where online deposits or payments are enabled, payment amounts, status, and related transaction metadata are processed through the platform. Card and bank payment details are handled by Stripe (or other payment processors we integrate) according to their terms and privacy practices; Braider Ally does not store full payment card numbers on our servers.
SMS consent and opt-out records — if you explicitly opt in to appointment-related text messages during booking, we record your choice, the disclosure version shown, timing, and source of consent, and phone number in E.164 form where applicable. We also record opt-out requests when messaging features are active.
Future messaging metadata — when SMS delivery is enabled, we expect to process message delivery status and related logs needed to operate transactional appointment notifications. Messaging is not active until configured for a business.

How we use information

We use information to:

Provide, operate, and improve the Braider Ally platform;
Facilitate booking requests, scheduling, deposits, and business tools for braiders;
Send appointment-related communications you request (for example by email today, and by SMS when you have opted in and messaging is enabled);
Maintain security, prevent abuse, and troubleshoot issues;
Comply with law and enforce our terms.

SMS privacy

Mobile information and SMS opt-in consent will not be sold or shared with third parties for their own marketing or promotional purposes. We may share information with service providers strictly as necessary to operate the services you request (for example hosting, email, payment processing, and, when integrated, SMS delivery providers).

Service providers

We use third-party providers to help run the platform. These may include cloud hosting, database services, authentication, email delivery, analytics, and payment processing (including Stripe). Providers process data on our instructions and for the purposes described in this policy.

Security

We use administrative, technical, and organizational measures designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Retention

We retain information for as long as needed to provide the platform, meet legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type and business need; braiders may have access to customer and appointment records for their workspace while their account remains active, subject to product settings and applicable law.

Your choices

Email — booking flows may require an email address for appointment communications when SMS is not selected.
SMS — SMS is used only when you explicitly opt in during booking (or through a future opt-in flow we provide). You can opt out by replying STOP when messaging is active.
Contact a business — for questions about a specific appointment or service, contact the braider business you booked with using the contact details on their storefront.

Independent businesses

Braider Ally is a platform provider. Independent braiders and businesses using Braider Ally determine their own services, policies, availability, and customer communications. Their booking, cancellation, and payment policies are separate from this platform Privacy Policy.

Contact

Questions about this Privacy Policy or Braider Ally's platform practices: support@braiderally.com.